What aspect of the ad will be most beneficial for you to work on?
- Removing an extension from the ad
- Improving the navigability of the landing page
- Determining the location of users
- Increasing the bid amount of the ad
When it comes to digital advertising, user experience is the foremost key performance indicator. Easy to read, speedy opening of the page, navigate, and engage with a page increases its value and ranking on Google. The algorithm also prefers pages that offer valuable solution/information to the traffic. Website managers must focus on user experience to rank higher with better quality scores for enhanced traffic, leads, and conversions. It also lowers the cost per click (CPC). In short, user experience directly affects the performance of an ad and landing page.
For more information, please visit the complete list of Google Ads Search Certification answers.