- Target specific devices exclusively.
- Choose what time of day your ads will appear.
- Reach the right user with the right message at the right time.
- Control the cost of each click.
Automatic bid adjustment is quite useful and is based on machine learning involving a range of factors to achieve better ad results. Automated bidding is highly useful to accomplish the targets of your campaign. More relevant and useful information reaches the audience at the right time. Thus automated bidding makes the whole process more dynamic.
For more information, please visit the complete list of Google Ads Search Certification answers.