When visibility is the campaign goal, which bidding strategy should an advertiser choose?

• Maximise conversions
• Enhanced cost per click (eCPC)
• Maximise clicks
• Target impression share

Explanation:

Target Impression Share must be your main concern to focus on the visibility of your campaign, product, or services. The spearheading strategy is to expose the campaign to a significant portion of your potential audience. It is highly suitable for advertisers with a goal for an ad to appear as many times as possible. And ultimately, a higher impression rate results in a higher click rate.

For more information, please visit the complete list of Google Ads Search Certification answers.