- Maximise conversions
- Enhanced cost per click (eCPC)
- Maximise clicks
- Target impression share
Target Impression Share must be your main concern to focus on the visibility of your campaign, product, or services. The spearheading strategy is to expose the campaign to a significant portion of your potential audience. It is highly suitable for advertisers with a goal for an ad to appear as many times as possible. And ultimately, a higher impression rate results in a higher click rate.
For more information, please visit the complete list of Google Ads Search Certification answers.