- To reach out to new customers who share the behaviours and characteristics of your remarketing audience segments
- To identify loyal customers and expand the reach to those who resemble your customers
- To reach people who have already engaged with your website in the past
- To reach people based on advanced demographic criteria
Never underestimate the traffic that has previously interacted with your platform. Thus, Remarketing lists for Search Ads (RLSA) must be utilized to target that group of traffic. This clearly shows that they have some level of interest in your products or services, and with a little effort, they could become leads and convert eventually, generating sales. RLSA also helps you to manage the bidding strategies or messages relevant to the user`s interests to enhance user engagement and conversion.
Remarketing Lists for Search Ads (RLSA) should be used to target users who have previously interacted with your website or app. These users have shown an interest in your products or services, and remarketing allows you to customize your search ads to engage these potential customers when they continue searching on Google. Utilizing RLSA helps in tailoring the message or bidding strategy to re-engage previous visitors, making it a powerful tool to enhance the chances of conversion by staying top of mind and relevant to the audience’s needs and interests.
For more information, please visit the complete list of Google Ads Search Certification answers.