Order the audience lists from highest to lowest potential. (The highest potential should be at the top.)
- Added an item to the shopping basket but then abandoned it.2
- Reached the checkout page but did not complete the purchase.1
- Visited the website in the past seven days but did not convert.3
- Visited the website in the past 28 days but did not convert.4
It has been observed that the users at the last stage of purchase carry the most chances to be converted, even if they did not conclude the purchase. Next are those customers who have just added an item to the cart, reflecting the strong desire for the product. Then comes the lot, who have come to the website in the past week, reflecting their interest in the company/brand. Last but not least, here comes the group of traffic that has just visited the site in the past 4 weeks, and this group is least likely to convert.
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