- They automatically generate new keyword and ad content suggestions.
- They identify ad extension opportunities to improve average click-through rates.
- They can help send the right message to the right customer with the right bid.
- They get detailed analytical insights about Search Network performance.
Accurate targeting is ensured with the help of “Search Audience Solutions”. The managers can create more engaging and relevant messages by grasping the interests and needs of the audience based on their preferences and behaviors. The flexibility of bid adjustment based on the audience segment is quite a useful feature. This will allow us to use the budget more efficiently to high return on investment. who wouldn’t want lower-rate ads with much larger impact and higher conversions. That’s what is exactly achieved by Search Audience Solutions. This way, managers can deliver the right message to the right customer based on their preferences and interests, while enhancing the effectiveness of the campaign.
For more information, please visit the complete list of Google Ads Search Certification answers.