- Direct users to specific pages of your website.
- Gives you the option of driving traffic to your website or to the app store from a single text ad.
- Extend ads with a phone number, allowing mobile users to directly call your business.
- Highlight information about value-adding attributes of your business, products or services.
Callout extensions are of great importance in Google Search ads enabling you to increase clicks, traffic, and conversions. This also helps in increased sales of your products or services and adding value to your ad campaign. These callouts may include, “free shipping, discount offer, customer support, etc.” But ensure, that you not click baiting your potential buyers as that will negatively impact your landing page and platform.
For more information, please visit the complete list of Google Ads Search Certification answers.