What’s a key benefit of a well-managed Google Search Ads campaign?
- Ads send follow-up information to the potential customer.
- Ads appear intermixed with organic search results.
- Potential customers can search the ads for specific products.
- Displayed ads are relevant to a potential customer’s Google search.
If you want your ads to perform well as per the preference of the user, then better start properly managing the Google Search Ad Campaigns. It is necessary to target the keywords in your campaign that pertain to the query of the users for more clicks and conversions. This way you can make your ad campaigns, budget-friendly, effective, and efficient.
For more information, please visit the complete list of Google Ads Search Certification answers.