Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimisation score of 75%.

What does this mean?

• The campaign is performing 25% under budget.
• The campaign is performing better than 75% of all search campaigns.
• The campaign score has 75% headroom to improve.
• The campaign score has 25% headroom to improve.

Explanation:

It is evident that “optimization score” matters a lot when it comes to Google Ads. Theo can have a deep insight through these useful metrics providing a peek into the efficiency and performance of the ad campaign. 75% is considered as a good score for the campaign. But this also signifies that there is still 25% room for improvement. Theo can tweak the performance of the campaigns to 100% by utilizing the recommendations from Google Ads. Implementation of the suggestion will result in better results for the intended campaigns.

For more information, please visit the complete list of Google Ads Search Certification answers.