What effect is the ad likely to have on the Google Ads auction?
- The higher expected click-through rate will lead to a higher Ad Rank.
- The advertiser will receive more bids in the auction.
- The quality of the ad will ensure that the ad’s cost per click will be reduced by at least 40%.
- The ad will lead to a higher cost per click for the advertiser.
Ads experience a higher click-through-rate (CTR) that has more clicks, playing a crucial role in determining its rank on Google Ads Auction. Higher CTR is a reflection of the relevance of an ad thus increasing the chances of traffic, leads, and conversions. Higher CTR also guarantees better placement or could negotiate a prominent position on Google Search Results. In short, better visibility ensures more clicks and chances of sales eventually.
For more information, please visit the complete list of Google Ads Search Certification answers.