PINTEREST: AN INTRODUCTION
With countless ideas called as “Pins” about different fields of life such as home décor, cooking, fashion, health care and many more, Pinterest is a combination of search engine and social media platform. Since, the Pins are in the form of images, it is known as a visual discovery engine. Pinterest is an image sharing network which is designed to share, discover and save information or ideas in the form of images, videos and animated GIFs. Pinterest was created by Ben Silbermann, Paul Sciarra and Evans Sharp in January 2010. It is operated by Pinterest Inc based in San Francisco.
WHO USES PINTEREST?
On any platform you will find two types of users: It’s regular users, and online marketers. Regular users are doing any activities which are native to the platform. So, on Pinterest this native activity for users is saving pins to nicely organized boards on their accounts. At the same time, Pinterest marketers are trying to get more eyeballs on their content or products on Pinterest. So, content creators are trying to always outsmart the platform, the algorithm, and to get ahead of their competition to show their pins in the feeds of their followers or other people on the platform.
Now that you have this general overview of what people are doing on Pinterest, let’s focus on what specifically users, regular users are doing on Pinterest.
WHAT IS PINTEREST USED FOR?
Pinterest is used for discovering new inspirational content. And in many cases, Pinterest users have a buyer intent. People often look for ideas about their home decor, recipes, DIY projects, and they do both things on Pinterest. They save their favorite ideas, grouping them into boards. And the second type of activity is going from a pin to a website. So, people are not just saving pins to their boards, but they are also clicking-through from Pinterest to other websites where they can learn more about the topic or the idea about which the pin invited them to learn.
PINTEREST FOR BLOGGERS
If you are a blogger, a content creator or an online entrepreneur looking to grow and monetize your influence online here we are going to discuss how to use Pinterest for blogging. Pinterest is an excellent traffic generation tool, not only this it’s also an excellent tool for you to grow your leads, to grow your email lists, to grow your subscribers and just to grow your presence. Because it’s not just a social media platform but it’s actually also a search engine. Secondly, organic reach on Pinterest is not dead if you are just starting out you can actually still grow your reach and your audience on Pinterest organically without having to pay a single penny in ads.
WAYS TO INCREASE FOLLOWERS
We’re going to be talking about Pinterest and driving traffic to your blog via Pinterest we’re going to talk to you why we choose Pinterest as a traffic source and why exactly we love it. Let’s go through how to drive traffic to your blog with Pinterest.
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- Be active: the first step in increasing the followership on Pinterest is to be active on the platform. Regularly pin posts and also explore and pin other people’s pins.
- Follow relevant boards: search for the relevant boards according to your category, and join these boards, so that you can interact with more users.
- Know who uses Pinterest: by having the right information about the users of Pinterest you are able to post content that is more relatable to the users, that can ultimately increase your audience.
- Engage with popular content: browse about what is already trending on Pinterest. Follow the users, re-pin their pins on your boards, or leave a comment under their pin. This will give more exposure to your profile and will help in increasing your followers.
- Pin original content: Pinterest appreciates original and fresh content. When pinners visit a website by clicking on the given link, they expect to find new ideas and information. So, if your content is fresh and original, it will help in driving more traffic to your website.
- Use attractive images: Pinterest is a visual platform, so adding eye-catching and beautiful pictures or images to your pins can make your account more attractive and notice-able
- Add details: after you have added beautiful images to your pins, the next you need to do is to add captions, and provide details about your post, that will urge people to take interest in your brand.
- Add hashtags: since, Pinterest is basically a search engine, adding relevant hashtags and keywords can help you in appearing in related searches. This will increase your potential followers.
- Verified website: In order to appear in more, your need to add a verified and authentic website to your Pinterest account, so that you can get better analysis about what people are more interested in.
- Add Rich Pins: Rich pins are a type of organic pin that will help you synchronize information from your website or your blog. Adding rich pins will help to accelerate the traffic to your website.
What can you do with Social Media Marketing?
These are the few basic steps that can help you increasing your followers on Pinterest. There are a lot more things that can be helpful. One best thing to do is to take advice from a professional social media marketer which knows best how to promote your Pinterest account. They use different tools, help to evaluate and analyze your performance as a blogger or entrepreneur using Pinterest.
