Which bidding strategy has the potential to meet Marta’s needs?
- Target impression share
- Target cost per acquisition (tCPA)
- Target return on ad spend (tROAS)
- Maximise clicks
Explanation:
Marta can opt for the “Target Cost Per Acquisition (tCPA)” bidding strategy keeping in view her tight budget restriction. It will enable her to set a particular cost that will be under her budget limits and acquire the maximum number of customers. A range of potential customer traffic could be accomplished with efficient budgeting.
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