What should Mario include in his headline?
- A phone number where customers can contact him
- The physical address of his shop
- Messaging that includes ‘Click here!’
- At least one of his keywords
Providing relevant information through the targeted keyword that the user is searching for adds value to the ad. Relevant keywords are highly recommended to be included in the headline of the text. This aspect enhances the click-through rate (CTR), leads, and conversions. Prominence and relevance are certainly to success. Relevant keyword headlines pertaining to the customer`s query bear more winning chances to reach the potential customers of Mario`s Skateboard equipment shop.
For more information, please visit the complete list of Google Ads Search Certification answers.