Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns.

Which feature makes the optimisation recommendations valuable for Leo?

• The recommendations only apply to selected keywords.
• The recommendations provide general best practices from Google.
• The recommendations don’t take into account campaign settings.
• The recommendations are tailored to the specific account.

Explanation:

The optimization suggestions in the Google Ads could prove to be highly valuable for Leo. That is so because they are designed and developed in accordance with his account. The best part is that these recommendations are tailored keeping in view his account. Several features of his account are taken into account such as campaign settings, performance, and some other aspects of his campaigns. The moment, Leo applies these recommendations, his campaign will achieve the intended goals aligning with his strategies.

For more information, please visit the complete list of Google Ads Search Certification answers.