Jennifer is looking to limit the number of people who see her Google Search ad for an all-inclusive holiday to Paris. She doesn’t want to match with people looking for anything else — just ‘all-inclusive holiday Paris’. So she limits who sees her ad using the exact match type.

Which search terms might match with Jennifer’s ad?

• All-inclusive holiday
• All-inclusive family Paris holiday
• All-inclusive Paris trip
• Best all-inclusive holiday

Explanation:

Jennifer is intelligently utilizing available resources such as exact match type for her Google Search Ad. Consequently, her ads are guaranteed to pop up on the top relevant and resembling her targeted keywords such as “all-inclusive holidays” and “All-inclusive Paris Trip”. One cannot overlook the intent and semantics involved in the search. Other keywords that are irrelevant might not support the ads of Jennifer.

For more information, please visit the complete list of Google Ads Search Certification answers.