In January 2023, numerous content creators reported that the Instagram Reels bonus had decreased by up to 70%. This news is quite alarming; unfortunately, it doesn’t stop there. According to Instagram officials, the eligibility criteria for receiving bonuses and payments have also been raised, with increased viewers required for a Reel to qualify.
Keep reading the post to learn more information on this topic.
Knowing Instagram Reels Play Bonus
Meta (previously Facebook) will pay $1 billion to Instagram creators until 2022 to appreciate their content creation.
Creators can earn money and gain popularity through content, but only by meeting Meta’s requirements.
According to Meta, the payout for content ranges from $600 to $35,000, depending on the views it receives. Your content must reach a specific view count to be eligible for payment. For example, to earn $35,000, your content needs to receive at least 58 million views.
While challenging, it is still possible to make progress. However, Meta has implemented significant modifications that have reportedly caused a lot of stress for creators. Furthermore, Meta has not explained the changes made to the payout system, leaving creators in the dark.
How to Earn Reel Bonus
To qualify, you must meet certain conditions for an Instagram Reel bonus. Refer to the list below to confirm.
- To comply with the requirements, you must have reached the age of 18 years or above
- The bonuses are exclusively available to creators in the US. Therefore, it is essential to be located in the US to be eligible
- To be eligible for certain features on Reels, it is required to have a minimum of 1,000 views in the last 30 days
- I received an invitation from Instagram to join their program
It is important to note that you can only earn Instagram Reel bonuses if you receive an invitation from Instagram. To determine your eligibility, take the following actions:
- To get started, navigate to your profile
- To access your professional dashboard, go to your profile and tap the option “View professional dashboard.” It should be located at the top of the page
- To locate the section for bonuses, kindly scroll downwards a little
- After you have finished the prior stages, click the “Get Started” button to view your current status and any bonuses that may be available
You can include ads in your Reels videos to earn more Instagram bonuses. However, to monetize ads, you must have a following of at least 10,000, created at least 5 Reels videos, and accumulated 600,000 minutes of viewership in the past 60 days.
Instagram Reels Bonus Disappeared
Several content creators who earn a living through Instagram Reels have voiced their concerns about a recent development. They have recently reported a sudden payout reduction of as much as 70%. Additionally, Meta has changed the criteria for receiving bonuses by modifying the target number of views.
Previously, to earn $35,000, you needed to reach 58 million viewers, but now you need at least 359 million viewers.
Meta has clarified that the recent change that caused payout fluctuations was not intentional. The change was related to refining the pricing model. As a result, the company does not plan to alter any rules regarding Instagram Reels Play bonuses. Meta explained to the Financial Times that despite the unintended issue, they are committed to ensuring fair and consistent payouts for content creators.
Is the Instagram Reels Bonus Program Still Available in the US?
As of March 2023, the Reels Play bonus program is no longer available in the US. Meta announced on March 9, 2023, that the program would be suspended and no new or renewed deals would be offered. However, existing deals will be honored until their expiration date.
Meta has paused the Reels Play bonus program, possibly to focus on other monetization initiatives like the new Super Follow feature.
After participating in this program previously, you will no longer receive payments for new views. However, you can still earn money from other sources, such as brand sponsorships and product sales.
This blog explores whether the Instagram Reels Bonus program is still available. The program was a great way for creators to increase their popularity and earn money. However, it has been discontinued in the US by Meta. Despite this setback, creators can still make money through alternative methods like brand sponsorships and sales of their products.