- Someone who is in the mindset to buy
- Someone who writes content about a topic
- Someone who has an interest in a topic
- Someone who has a passion for a topic
An in-Market audience is a great way of efficient and effective approach to sell your products or services. This is a kind of highly relevant audience who are exactly looking for what you are selling. And this is why you design your ads in accordance with in-market audience. As an advertiser, you can get the most out of your ads at lower pay-per-click cost, while focusing efforts to interested customers.
For more information, please visit the complete list of Google Ads Search Certification answers.