- To allocate budgets that drive incremental conversions
- To find growth opportunities regarding device targeting
- To take advantage of seasonal trends throughout the year
- To identify the most profitable location targeting
“Non-last-click” is a highly smart feature of the Performance Planner that provides great detail of the value of the touchpoints and relevant keywords. It understands the customer`s journey and completes the conversion path. The feature adds value to several touchpoints while analyzing and efficiently assigning the budget to touchpoints or keywords that help in more conversions. Due to this in-built feature of the performance planner, it can efficiently allocate the budget ensuring better conversions. The whole path of conversion is sufficiently valued and provided with the necessary funds for better performance.
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