What are these principles?
- Sales, consideration and integrity
- Influence, awareness and promotion
- Growth, reach and traffic
- Relevance, control and results
Explanation:
There are three main principles upon which Google Ads functions including results, relevance, and control. Now, let`s discuss them:
- Relevance: To be aligned with the interests of the users
- Results: It means the results of the ads such as conversion, ROI, clicks, and impressions
- Control: Manage the ads and their features including ad placement, budget, target audience and tweak
