Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3–5 ads in each of her search ad groups.

Why does Google make this recommendation?

• More ads in an ad group means more options for success in an auction.
• More ads in an ad group increases the chances of more than one ad being shown per auction.
• More ads in an ad group means lower bounce rates for landing pages.
• More ads in an ad group means that they receive a higher quality scor

Explanation:

Google Ads System is a dynamic platform provding aspects of flexibility and variation. It show best-performing ads to the query entered by the potential customer based on several factors. This mechanism ensures ad relevancy and better user experience. Click-through-rate (CTR) is also improved consequently allowing enhanced achievement in the auction.

For more information, please visit the complete list of Google Ads Search Certification answers.