Why does Google make this recommendation?
- More ads in an ad group means more options for success in an auction.
- More ads in an ad group increases the chances of more than one ad being shown per auction.
- More ads in an ad group means lower bounce rates for landing pages.
- More ads in an ad group means that they receive a higher quality scor
Google Ads System is a dynamic platform provding aspects of flexibility and variation. It show best-performing ads to the query entered by the potential customer based on several factors. This mechanism ensures ad relevancy and better user experience. Click-through-rate (CTR) is also improved consequently allowing enhanced achievement in the auction.
For more information, please visit the complete list of Google Ads Search Certification answers.