This blogpost brings some interesting information about the email marketing particularly for beginners. In addition to e-mail marketing definition, the article discuss the benefits, services and tools, and strategy for e-mail marketing.
The widespread availability of computing devices just like several other domains has also greatly impacted the marketing domain to help organizations grow their businesses. As a result, the businesses have started relying on using the digital technologies to promote their services and products. For example, social media platforms, websites, blogs, and email have emerged as the effective tools for marketing. Among the aforementioned, e-mail marketing has surfaced as a great digital marketing strategy. The key objectives of this type of marketing are to:
- convert the prospects into customers,
- increase the sales,
- increase traffic to blogs and websites
Email marketing definition
Email marketing in plain words is promotion of businesses, products, or services by sending the promotional emails to groups or individuals. Its purpose is to create awareness among the potential customers about the products or services that a certain organization or business is offering. Through the continuous marketing efforts via email, the businesses remain mostly successful in persuading the potential clients to buy their products or services and hence turning the prospects into customers.
Email marketing benefits
E-mail marketing brings several benefits for the organizations that choose this phenomenon as their marketing strategy.
Low or no costs
An obvious benefit of email marketing is that in comparison to other marketing alternatives, such as physically visiting the clients or paid advertising on television, fliers, and billboards, sending the messages to potential customers incurs no or very littles cost. In some cases, there are certain costs associated when it is required to purchase the tools to send emails in bulk through some professional tools but still these costs are negligible as compared to the costs mentioned above.
The organizations that use the email as the tool for marketing to grow their business run targeted campaigns as they know well about their audience. Usually, the targeted audience are the subscribers to the newsletters of such companies or organizations and therefore, they have already shared their email addresses and other contact information. Hence, the audience of the marketing emails is targeted mostly.
Marketing through emails also enables marketers to have a global reach regardless of the location of the audience. Thus, the physical distances between the marketers and the potential customers become irrelevant.
High financial returns
E-mail marketing brings high returns for the organizations as compared to their investments, if the email marketing campaigns converge successfully.
As compared to the conventional marketing practices, email marketing is efficient in terms of time. The reason being that with just few click, email to hundreds and thousands of people can be sent. On the other hand, contacting physically with that much audience in limited time is impossible.
The convergence rate of email marketing is super high. According to H-Educate, for every single dollar invested, email marketing brings around 40$ as the return.
7 Step Email marketing strategy
You will find a variety of information on the Web regarding the email marketing strategy. The strategy can be defined as the set of effective practices for execution of email marketing campaigns to achieve the desired objectives of the marketing. Some important steps to formulate the marketing strategy are listed here.
1. Setting the marketing goals
Deciding about the email marketing goals is important because setting the objectives a prior help identify the path to achieve that goal. Moreover, setting the marketing goals is useful in measuring how effective was the marketing campaign in achieving its desired goals.
2. Identification of appropriate tools
Tool selection is important, and a simple tool might help the marketers effectively run the campaigns without facing many difficulties.
3. Target the right audience
Targeting the right audience is essential for the successful conversion of emails and to turn the prospects into the customers. In the mailing lists, there are a variety of audience and not everyone there in the list is the intended recipient. Therefore, targeting the right people according to their category by segmenting the mailing lists according to the professions or interests can provide better conversion opportunities.
4. Well formatted emails
The emails should be well formatted and possibly personalized, addressing the recipient by his or her name.
5. Highlight the selling point
The important content in the email should be distinguished from the rest by highlighting or through bold face or presenting that in a different color.
6. Use the “Power Words”
Using the Power Words prompts the psychological responses of the readers and hence, can make them purchase. Some important Power Words include “Game-changing”, “Amazing” etc. For more Power Words, click here.
7. Irresistible subject line
The subject line in the email should be attractive but not deceptive, off course. The recipient should get what you mean. But it is a fact that attractive subject lines perform better. For example, in 2012 presidential elections of the United States, President Obama received huge funding after using the attractive and irresistible subject line. In other words, impressive subject lines are made-to-click subject lines.
Email marketing services
Below are some popular email marketing services. You will find them with the titles of email marketing software or tools as well at different :
- Constant Contact
In conclusion, email marketing has brought an exciting opportunity for the businesses to promote the products and services with minimal costs. Effective execution of the email campaigns can definitely help marketers converge quickly without doing much of the physical hassle.