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What does adding callout extensions to your Google Search ads enable you to do?

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Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online.

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You’d like to improve an ad’s perceived quality during an ad auction.

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Maria has been told that she should use the Performance Planner on a monthly basis.

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Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard that he can find.

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What are two ways in which Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

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You want to increase the relevance of a Google Search ad so that it’s more meaningful to potential customers and provides value-added information to their searches.

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Ben is currently managing a campaign that has a total investment of £7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of £5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.

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Mario owns a shop that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad.

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You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.

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How is using non-last-click attribution conversions useful for Performance Planner forecasts?

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Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3–5 ads in each of her search ad groups.

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