How else will phrase match benefit Bob’s campaign?
- Bob’s ad will be shown on searches for television features that are similar to UltraView1000.
- Bob’s ad will be shown on searches for televisions that came to market at the same time as UltraView1000.
- Bob’s ad will be shown on searches for UltraView1000 and additional words before and after.
- Bob’s ad will be shown on searches with only UltraView1000 included in them, with no additional words.
“Phrase match” is a great option for Bob to make his ad pop in searches with the exact phrase “UltraView1000” along with additional information. This method will make his ad appear for the relevant searches of keywords such as “Buy UltraView1000 online” or “UltraView1000 TV Reviews”. Consequently, he will have a bigger audience, search results, traffic, leads, and conversions from the potential buyers of the UltraView1000 model. Such an instance will surely result in the effectiveness and efficiency of the ad campaign while targeting to the television model that he is striving to promote.
For more information, please visit the complete list of Google Ads Search Certification answers.