Ben is currently managing a campaign that has a total investment of £7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of £5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.

Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

• An investment of £9,600 to generate 1,600 conversions with a CPA of £6
• An investment of £8,400 to generate 1,400 conversions and a CPA of £6
• An investment of £9,100 to generate 1,300 conversions and a CPA of £7
• An investment of £9,800 to generate 1,400 conversions and a CPA of £7

Explanation:

The sale of excess inventory is definitely a challenge in the time of inflation. But his monumentous task could be achieved by using CPA efficiently. Ben investing an amount of £9,600, he will be aiming for better conversions (1600 vs. 1400) but at the cost of a higher budget. Although the CPA has increased to £6, he hopes to achieve his goal of clearing excess inventory.

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