Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- An investment of £9,600 to generate 1,600 conversions with a CPA of £6
- An investment of £8,400 to generate 1,400 conversions and a CPA of £6
- An investment of £9,100 to generate 1,300 conversions and a CPA of £7
- An investment of £9,800 to generate 1,400 conversions and a CPA of £7
The sale of excess inventory is definitely a challenge in the time of inflation. But his monumentous task could be achieved by using CPA efficiently. Ben investing an amount of £9,600, he will be aiming for better conversions (1600 vs. 1400) but at the cost of a higher budget. Although the CPA has increased to £6, he hopes to achieve his goal of clearing excess inventory.
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