What are two of the data sources that are used to calculate optimisation recommendations? (Choose two)
Select All Correct Responses
- Account executives
- Industry data
- Company sales figures
- User-generated scenarios
- Campaign settings
Several factors are involved to determine the performance of an ad compared to the market competition including “Industry data”. It along with the “Campaign Settings” is also used to measure the optimization score of an ad in the Search Ads. The analysis of the ad`s performance is also conducted in comparison with the current market trends to develop more recommendations and thus implementing them may bring improved results. The best part about the campaign settings is that they make the algorithm comprehend the particular arrangement upon which your campaign is operating. The idea of the whole exercise is to improve the quality and performance of the Search Ads Campaigns.
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