A water-sports company specialises in custom-made watercrafts and accessories. Their marketing manager decides to use the broad match keyword, ‘boat’. The manager then adds ‘paddle’ as a broad match modifier.

Which two searches may prompt the marketing manager’s ad? (Choose two.)

Select All Correct Responses

• Boats and ships
• Rowing boat paddling
• A green boat paddle
• Boat adventure
• Travel on a paddle ship

Explanation:

Relevancy matters a lot in designing the ad campaigns. Using the targeted words smartly as a broad match modifier enhances the chances of conversions. For instance, using the keywords, “boat” and “paddle” will have better chances to rank in the search rankings when a user searches for boats or pertinent keywords such as “Rowing boat Paddling” and “A Green Boat Paddle”. The broad match modifier will ensure better conversion rates eventually and making your brand much more visible to the relevant customers.

For more information, please visit the complete list of Google Ads Search Certification answers.