A 7 Step Email Marketing Strategy
A 7 step email marketing strategy is presented in this blogpost. You will find a variety of information on the Web regarding the email strategy. An email marketing strategy can be defined as the set of effective practices for execution of email marketing campaigns to achieve the desired objectives of the marketing. Some important steps to formulate email marketing strategy are listed here.
1. Setting the marketing goals
Deciding about the email marketing goals is important because setting the objectives a prior help identify the path to achieve that goal. Moreover, setting the marketing goals is useful in measuring how effective was the marketing campaign in achieving its desired goals.
2. Identification of appropriate tools
Tool selection is important, and a simple tool might help the marketers effectively run the campaigns without facing many difficulties.
3. Target the right audience
Targeting the right audience is essential for the successful conversion of emails and to turn the prospects into the customers. In the mailing lists, there are a variety of audience and not everyone there in the list is the intended recipient. Therefore, targeting the right people according to their category by segmenting the mailing lists according to the professions or interests can provide better conversion opportunities.
4. Well formatted emails
The emails should be well formatted and possibly personalized, addressing the recipient by his or her name
5. Highlight the selling point
The important content in the email should be distinguished from the rest by highlighting or through bold face or presenting that in a different colour.
6. Use the Power Words
Using the Power Words prompts the psychological responses of the readers and hence, can make them purchase. Some important Power Words include “Game-changing”, “Amazing” etc. For more Power Words, click here.
7. Irresistible subject line
The subject line in the email should be attractive but not deceptive, off course. The recipient should get what you mean. But it is a fact that attractive subject lines perform better. For example, in 2012 presidential elections of the United States, President Obama received huge funding after using the attractive and irresistible subject line. In other words, impressive subject lines are made-to-click subject lines.